Good photography is both a craft and an art. To learn the craft, a foundational knowledge and set of rules are necessary. These rules are useful and form the basis for successful photography. Therefore, this book first conveys the fundamental photographic rules, such as exposure and composition, and illustrates proven photographic practices through numerous examples. However, rules can also be restrictive and hinder creative development. Many photographers are tempted to experiment and explore new paths. So, if you want to take your photography seriously and turn off your camera's auto mode, you will find hundreds of ideas and tips for creative, artistic photography in this book. Enjoy the freedom of intuitive, spontaneous, and largely rule-free photography with the author.