The lack of broadband penetration in the German information and communication technology market is the subject of current discussions about Germany's competitiveness. In this context, the question arises as to why cable TV, despite excellent starting conditions, has not been able to establish itself as an equivalent infrastructure alternative to DSL. Against the backdrop of path dependence and network effects, Thomas Bach analyzes user information and purchasing behavior in the market for high-speed internet access through a sophisticated empirical survey. The study is characterized by a skillful combination of modern methods, including conjoint analysis, purchase decision simulation, and logistic regression, and offers interesting and innovative approaches for future market research efforts. The author successfully demonstrates the evidence for the ex.