You are the product: Successfully selling in 8 steps. Why your personality and motivation are crucial. Do you want to sell something? Then your product needs a unique selling proposition and must be really great. Without that, nothing works, they say. "That's all nonsense," says motivation coach and top seller Dirk Schmidt. Forget the product. You are the product. What matters for success in sales is solely your ability to emotionally connect with other people. Engaged. Empathetic. Authentic. Here, you will learn in eight practical steps how to reach the emotional island of the prospect, how to sense what they truly want, what constitutes personal customer benefit, and why you need to make mistakes to improve. Dirk Schmidt knows this firsthand. He shares insights from twenty years of sales experience. Today, he is among the best.