Braun is a brand myth and represents a key story in design. The extensive product history of this arguably most famous design company shows how Braun has given shape to many modern devices and has produced more design classics than many other manufacturers. Our conception of how a stereo system, a flash unit, or a hairdryer should look originated in Braun's legendary design department, which continues to strive for simplicity, perfection, and refined solutions. The book, which is also based on numerous interviews with Braun designers, presents the 500 most important products - in color and newly photographed. This creates an almost complete visual panorama of the Braun product universe, revealing for the first time the design lines and principles while also correcting some misconceptions about Braun's design philosophy.