Ikigai (Japanese: 生き甲斐, meaning "a reason for being") can be freely translated as what makes life worth living. Whether it’s the fruit farmers of Sembikiya, the ceramic artist Sokichi Nagae, or the nearly 100-year-old Jiro Ono, the oldest chef awarded three Michelin stars: they have all found their Ikigai, bringing meaning and joy to their lives. Through these and other inspiring life stories, supported by scientific insights, Japanese neuroscientist Ken Mogi explains the Japanese philosophy that helps individuals find fulfillment, satisfaction, and mindfulness in life. He also provides deep insights into Japanese culture, where the understanding of Ikigai is omnipresent. Japanese people strive to find and live their Ikigai—whether in their careers, in relationships with friends and family, or in their meticulously nurtured hobbies. It is essential to pursue one’s goals with dedication and to do what one does for its own sake. The five pillars of Ikigai are: 1. Start small 2. Learn to let go 3. Live in harmony and sustainability 4. Discover joy in small things 5. Be present in the here and now.