"The Acquisition of Donations as a Challenge for Marketing" is a specialized book that addresses the complex aspects of fundraising in the context of marketing. Written by Willy Schneider, the book provides a thorough analysis of the challenges organizations face when seeking donations. It is aimed at professionals in the fields of business and law, as well as students engaged in marketing strategies within the non-profit sector. With 289 pages, the work offers comprehensive insights into the topic and highlights both theoretical and practical approaches to effective fundraising. The paperback format and the German language make the book an accessible resource for a wide audience. The publication from 1996 reflects the challenges and strategies of that time, which remain relevant today. This non-fiction book is a valuable contribution to the literature on marketing and donation management, offering valuable insights for anyone working in this field.