Business models represent an innovative analysis and design tool for corporate management, which also accommodates inter-company value creation collaborations as well as cross-industry service offerings of a company. Due to the constant changes in the environment, a company must ensure active innovation management of its business model in order to remain competitively viable in the long term. Corporate management faces the challenge of recognizing the need for action in a timely manner and identifying promising design options. Michael Zollenkop presents a detailed concept for generating innovation opportunities for the business model and choosing the right time for implementation. Building on a categorization of the construct of business model innovation, he develops practical suggestions.