Event-Marketing und -Management
German, Gerd Nufer, 2011More than 10 pieces in stock at supplier
Product details
Following a theoretically grounded yet practical and comprehensive presentation of the entire event marketing and management landscape, Gerd Nufer examines the still under-researched effectiveness of this innovative communication tool. He delves into how an image transfer occurs from an event to a brand or company. Finally, enduring brand experience worlds are introduced as current developments in event marketing.
Language | German |
Author | Gerd Nufer |
Year | 2011 |
Number of pages | 248 |
Book cover | Paperback |
Item number | 7390838 |
Publisher | DUV |
Category | Reference books |
Release date | 19.1.2018 |
Language | German |
Author | Gerd Nufer |
Year | 2011 |
Number of pages | 248 |
Book cover | Paperback |
CO₂ emissions | 0,35 kg |
Climate contribution | EUR 0,12 |
Product Safety |
30-day right of return if unopened
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