In recent years, the media industry has undergone fundamental changes. In addition to traditionally cyclical revenue streams such as advertising revenues and product revenues, it is facing a structural threat to revenues due to changing customer needs and far-reaching technological changes. After a decade of boom, the industry has fallen into a painful phase of stagnation, which has also been associated with spectacular insolvencies. Andreas Spiegel uses a theory-based, explorative research design to apply findings from growth research to problems specific to the media and presents new approaches to market development. In doing so, he substantiates the theoretical analyses by means of a quantitative empirical investigation and a case study of the TV show "Deutschland sucht den Superstar.