In the context of increasing globalization, the influence of national culture plays an increasingly important role in management decisions. This is also true for young companies, as they are becoming internationally active at an earlier stage. Accordingly, there is a need for knowledge about the cultural dependence of decisions. Andreas Engelen initially derives a research model based on management, marketing, and cultural literature. Using this model, he examines on one hand the cultural dependence of the impact of management levers on market orientation, and on the other hand the role of culture as a influencing factor on the success consequences of market orientation. For the empirical validation of the research model, he draws samples from young companies in Germany, Thailand, and Indonesia. The results confirm the influence of national culture.