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Multi-Channel-Communications- und Marketing-Management

German, Christin Emrich, 2008
Price in EUR including VAT
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Product details

Christin Emrich demonstrates that the holistic nature of the multi-channel concept requires an interdisciplinary communication management approach that combines traditional and new media (Web 1.0 and Web 2.0, M-Commerce) as well as tools from various fields such as strategic planning, online market research, and e-branding.

Key specifications

Language
German
Author
Christin Emrich
Year
2008
Number of pages
525
Book cover
Paperback

General information

Item number
7389896
Publisher
DUV
Category
Reference books
Release date
19.1.2018

Book properties

Language
German
Author
Christin Emrich
Year
2008
Number of pages
525
Book cover
Paperback

Voluntary climate contribution

CO₂ emissions
0,35 kg
Climate contribution
EUR 0,12

Legal Notice

Product Safety

14-day cancellation right
30-day right of return if unopened
24 Months statutory warranty
Legal concerns

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Statutory warranty score

How often does a product of this brand in the «Reference books» category have a defect within the first 24 months?

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  • DUV
    Not enough data
  • 1.Anaconda
    0 %
  • 1.Ariston
    0 %
  • 1.Avery Publishing Group
    0 %
  • 1.Beltz
    0 %

Statutory warranty case duration

How many working days on average does it take to process a warranty claim from when it arrives at the service centre until it’s back with the customer?

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  • DUV
    Not enough data
  • An der Ruhr
    Not enough data
  • Anaconda
    Not enough data
  • Ariston
    Not enough data
  • Avery Publishing Group
    Not enough data

Unfortunately, we don't have enough data for this category yet.

Return rate

How often is a product of this brand in the «Reference books» category returned?

Source: Galaxus
  • DUV
    Not enough data
  • 1.Avery Publishing Group
    0 %
  • 1.Beltz
    0 %
  • 1.Hachette
    0 %
  • 1.Hanser
    0 %
Source: Galaxus