The bundling of services is a widespread phenomenon in economic reality that is inadequately reflected in scientific discussions. While there are some contributions addressing the price and product policy consequences of service bundling, a wide range of relevant issues has so far remained unaddressed. Stefan Roth engages with the following topics: typology of service bundles, application conditions and effects of various pricing mechanisms in service bundling, key determinants of a successful bundling strategy, analysis of the influence of different pricing mechanisms on the bundling strategy, organizational design of price management, and the effects of delegating pricing decisions.