Young technology companies are considered drivers of future technologies and contribute to employment. However, the introduction of technological innovations is always associated with a high market risk. Although marketing the products is an important aspect of securing business success, young technology companies often pay little or no attention to the professional design of their sales strategies. Stephan Hungeling examines the resource-based sales approach of young technology companies. He develops a research model and tests it in an empirical study. The author demonstrates which resources are important for sales in young technology companies and how these resources influence the success of the businesses. He provides valuable support to founders and executives of young technology companies in shaping their sales strategies.