This book is about the worst: a mysterious plague that brought certain death. And about the saddest: dying and the exclusion that the HIV virus continues to cause today. But it is also about the best: people who took action. It tells the stories of traveling doctors, gay activists, bold officials, and clever advertisers. With their courageous campaign, they educated an entire country. Rarely have seven letters been as impactful as "Stop Aids" with the Parisian slogan. Phrases like "Without this, no that" are part of the childhood memories of an entire generation. It is a book about the coolest thing Switzerland has produced: its pragmatism. Featuring contributions from Michèle Binswanger, Carlos Hanimann, Dominik Imseng, Nadine Jürgensen, Olivia Kühni, Barbara Reye, Alexander Seibt, Constantin Seibt, Gabriel Vetter, and Ursula von Arx.