We are loved, hated, criticized, and praised. People look us in the eyes, hang on our every word, and wish us to the moon. Although we fear the camera's red light every time, we crave the adrenaline. Television is our drug. What drives us? Monika Schärer in conversation with Kurt Aeschbacher, Reto Brennwald, Charles Clerc, Monika Fasnacht, Viktor Giacobbo, Roman Kilchsperger, Christine Maier, Patrick Rohr, Katja Stauber, Sandra Studer, and Beni Thurnheer. With an afterword by the psychoanalyst and satirist Peter Schneider.