Why are baby feet irresistible? Why are we particularly ticklish on our feet? And wouldn’t the world be a better and more beautiful place if we learned to feel the ground beneath our feet again? Markus Scheer is a shoemaker in the seventh generation. He runs the traditional Viennese house founded in 1816, which has been trusted by figures such as Franz Kafka, Crown Princess Stephanie, and Emperor Franz Joseph with their feet. The love for craftsmanship remains unchanged. He shapes the last like a personality. He empathizes with the future wearer. He selects the leather, senses its texture, and envisions the perfect shoe in his mind. Despite all the innovation, Scheer knows that he is modernizing a company with a 200-year history. And one foot always remains firmly rooted in tradition.