"A brand like a friend" is the motto of Georg Keller Unternehmungen (GKU). With this fictitious company, the artist Georg Keller infiltrates economic cycles and reflects on them. In 2016, he receives the prestigious Manor Art Prize and embarks on a friendly takeover of the largest Swiss department store chain. What initially appears to be a bottom-up company story reveals itself as an intertwining of an artistic sole proprietorship with a Swiss retailer boasting around 3 billion in revenue and over 10,000 employees. Interviews with employees at various hierarchical levels form the first narrative thread. The second thread, which only becomes visible after the work is done, offers insight into Georg Keller's creative process. It is two books in one, two stories that are independent yet sharpen the perspective of each other. Georg Keller behind.