When slogans like "Greed is good" or "America first" describe the reality of a society, it raises concerns that not only is the broader perspective and the well-being of all lost sight of, but also the humanity of the individual suffers. Dr. Gabriele M. Sigg, in her passionate plea for honor, issues a wake-up call to the digital society that being human is much more—far more—than mere profit maximization, ruthless pursuit of success, and reducing individual personalities to data and algorithmic analyses. Without the revival of a sense of honor that is active in all life situations, a harmonious coexistence of people based on compassion cannot function. A predatory capitalism, in which personal profit and the best possible assertion of one's own interests take center stage.