Do you need to attend an introductory course in business administration? Do you sometimes feel a bit confused by the many terms and approaches? Then this book is right for you. Steffen Wettengl has been teaching business administration for over 10 years and introduces you to the subject in the clearest way possible. He explains what businesses are, what goals they pursue, and how they are organized. He covers what you should know about innovation management, marketing, procurement, logistics, and production management. The conclusion of this compact and coherent book includes external and internal accounting.