The identity of a company or organization is largely shaped by the stories told by employees and leaders, customers, and the public. When narrative processes create, sustain, and communicate identities, organizational development always involves working on the narrative as well. The conscious engagement with these stories in companies is widely known today under the term "storytelling." This book demonstrates that narrative methods go far beyond mere storytelling: What stories does a person, team, or company construct about itself? How can these stories, and thus the self-understanding and actions, be changed? Against the backdrop of such questions, Michael Müller, professor of media analysis and media design, conveys narrative approaches, methods, and change processes.