Einsatzpotenziale virtueller Welten für das Marketing
German, Michael Neumann, 2008More than 10 pieces in stock at supplier
Product details
The subject of this book is an investigation into the potential applications of virtual worlds for marketing. For this purpose, virtual worlds are integrated as a new medium into the individual tools of the marketing mix and are examined for their specific media characteristics regarding their concrete potential for product, pricing, communication, and distribution strategies.
Language | German |
Author | Michael Neumann |
Year | 2008 |
Number of pages | 84 |
Book cover | Paperback |
Item number | 9040084 |
Publisher | Diplomica |
Category | Reference books |
Release date | 27.6.2018 |
Language | German |
Author | Michael Neumann |
Year | 2008 |
Number of pages | 84 |
Book cover | Paperback |
CO₂ emissions | 0,5 kg |
Climate contribution | EUR 0,12 |
30-day right of return if unopened
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