"Enduring Success" is a professional book that focuses on the fundamental pillars of success for high-performing companies. It examines how these companies operate in areas such as innovation, market orientation, core competencies, as well as leadership and corporate culture. Through numerous examples from various industries and interviews with executives, the book provides valuable insights into the success secrets of the best companies. The analysis of success factors is complemented by practical case studies that illustrate the theoretical concepts and shed light on their application in the real business world. This book is aimed at professionals, students, and anyone who wishes to develop a deeper understanding of the dynamics of entrepreneurial success.