Every person has the power to decide whether to allow insults, whether to remain in a state of tolerance, or to activate their inner airbag and successfully defend themselves. An insult or rejection is a slap in the face, a sting to the soul that directly impacts our self-esteem. We feel disrespected, unappreciated, and misunderstood, reacting with anger, feelings of revenge, shame, fear, or depressive withdrawal. The triggers for insults can be consciously used, while others occur completely unintentionally. Most insults happen within families, as intense closeness makes us vulnerable. Often, psychosomatic complaints are the result. The book demonstrates that we are not helplessly at the mercy of insults and how we can immunize ourselves against them, instead of reacting with powerlessness, self-doubt, helplessness, anger, disappointment, or depression.