Are you an online marketing specialist thinking about your personal future security in times of artificial intelligence and big data? Are you eager to develop further in online marketing and take on new challenges? Do you want to understand what defines the online marketing job—not in terms of the required hard skills? Do you want to know which social core competencies are crucial for success?

Then this book is for you. This guide shows you which soft skills and mindset make an excellent online marketing manager—today and in the future. Read about the personality traits and competencies you need to develop to become and remain successful as an online marketing manager, and how you can acquire them: Empathy, the ability to handle criticism and work in a team, creativity, and agile thinking can all be trained. In short, discover what you need to know, be able to do, and love in order to secure your future as an online marketing manager.