Total Action must be the functional principle of every company. Those companies that understand how to convince customers in today's demanding world of total competition hold the key to business success. When asked for their opinion, both executives and employees unanimously express that they understand this wisdom, yet find it incredibly difficult to work constructively towards this goal together. The digital world operates according to a completely new business logic with the mantra: We must act quickly and effectively to retain our increasingly demanding and progressive customers and to attract new ones. It does not matter whether they are individual customers or businesses. Most customers demand much more than many companies are capable of providing.