Global competition, saturated markets, and increasingly shorter product life cycles make innovation management a crucial factor for business success. Nevertheless, in practice, it is rarely possible to systematically manage the future of a company due to various influences. Thomas Stern and Helmut Jaberg present all the key factors necessary for designing and executing successful innovation processes and answer questions such as: How do you motivate employees in the innovation process? How do you generate a wealth of ideas? How do you select the right ideas for implementation, and how do you execute them successfully? Through case studies, the authors highlight typical problems faced in business practice and offer practical solutions for systematically optimizing innovation management and integrating it into daily operations. This is the fourth edition.