Since almost every non-public architecture project must establish itself in the market, professional real estate marketing should accompany the entire lifecycle of a project. Real estate marketing is often misunderstood as merely a tool for achieving short-term marketing success. However, it must be viewed as part of a holistic process that begins with the initial ideas for the project. Marketing in the real estate sector is still an unfamiliar and often overlooked area in both architectural studies and in practice among providers of planning services and projects. Real estate marketing represents an additional qualification, as project quality alone does not automatically guarantee market success. Without professional real estate marketing, advantages and unique selling points cannot be adequately communicated.