Value-oriented corporate management is widely accepted and prevalent as a guiding principle of entrepreneurial activity. Its implementation is a complex process that goes beyond merely using relevant metrics; rather, value orientation must be actively lived within the company. Therefore, the success of implementation must be distinguished from the success of application. Cordula Ebeling presents a comprehensive concept that takes into account the key internal design areas crucial for successful implementation and places them in context. Starting from the essential characteristics of value-oriented corporate management and considering insights from organizational and motivational research, she develops requirements and features whose fulfillment can be regarded as a prerequisite for successful implementation.