To remain competitive in today's market, organizations must adopt a culture of customer-oriented practices that focus on outcomes rather than expenditures. Companies that rely heavily on spending often fall into the 'Build Trap,' producing features to meet their timelines instead of addressing customer needs.

In this book, Melissa Perri explains how establishing a foundation for effective product management can help companies solve real customer problems while also meeting business goals. By understanding how to communicate and collaborate within a corporate structure, you can create a product culture that benefits both the company and the customer. You will learn product management principles that can be applied to any organization, large or small.

This book examines, in five parts:

• Why organizations deliver features instead of cultivating the value those features represent
• How to build a product organization that is scalable
• How product strategy connects a company's vision and financial outcomes with product activities
• How to identify and pursue the right opportunities for value creation through an iterative product framework
• How to build a culture that focuses on successful outcomes rather than expenditures.