The book is aimed at practitioners, masters, technical students, and students in relevant fields, providing practically applicable guidance on variety and rootstock selection, dealing with climate influences (wind, water, frost, hail), soil care and fertilization, plant protection, and issues related to soil fatigue. It also addresses questions of flower and fruit development, including the latest findings on thinning, the design of cultivation systems, harvesting, harvest estimation, as well as storage and marketing. The book presents facts rather than recipes, encouraging readers to think critically about specific issues. Economic aspects are considered in all sections. Additionally, the book includes a separate chapter on organic farming, discussing the methods, challenges, and opportunities of organic agriculture in contrast to integrated farming.