Textbook for conveying important specialized knowledge in the field of design. Main chapters: Technical Drawing, Typography, Ornamentation, Color Theory, Color Application. In the first main chapter, Technical Drawing, the fundamentals for understanding technical drawings in all relevant professional areas for designers are addressed. The main chapter on Typography describes the stages of development of typefaces and demonstrates how they can be applied to objects (e.g., buildings, vehicles). In the Ornamentation chapter, basic structures, design techniques, and compositions for self-created forms are presented. The main chapter on Color Theory emphasizes the nature of colors and explains how they can be applied to objects. In the concluding main chapter, Color Application, fundamental rules for coloring and design possibilities for interiors, facades, advertising materials, and decorations are discussed.