The globalization of markets, increased competitive pressure, changes in consumer behavior, and the development of new technologies constantly present companies with new challenges in successfully asserting themselves in the market. To secure competitive advantages in the long term, companies no longer limit themselves to their internal potentials, cost reduction, or differentiating their service offerings. Instead, they coordinate business processes with partners along the value chains. The aim is to adapt the product to the needs of the end customer at competitive prices. Value-adding processes are planned and managed across organizations, meaning that supply chain management is practiced. This book aims to illustrate the significance of value chains in retail. To this end, theoretical foundations will first be addressed.