How do event professionals design parties and occasions on behalf of clients? What does the design concept look like? What are the operational, technical, logistical, and personnel requirements? When a magical event is organized for hundreds, even thousands of people, a whole machinery comes into play. This book showcases a variety of floral decorations commissioned by clients. From small corporate parties to mega anniversaries, from a dream wedding in an unusual location to a fantastic opera ball night, from a birthday celebration with celebrity factor to a film premiere. The author, Hella Henckel, has interviewed numerous floral designers both domestically and internationally, presenting their most beautiful, successful, lucrative, and unusual implementations of event floristry. She also takes a look behind the scenes at the organizational effort, the processes, and the economic viability. This richly illustrated book is full of inspiration and important insights for anyone working on behalf of clients to create events.