In the era of accelerated globalization and digitalization, creativity has become an important competitive factor. The competition in the economy on regional, national, and global markets requires managers and all employees to have continuous innovation capabilities and creative strategies to optimally develop the potentials within their companies. The term "creativity" has now found its way into almost all areas of life. This lexicon contains all the fundamental terms and issues related to human creativity, aiming to make this fascinating topic accessible to a broad audience. The focus of the presentation is on questions and problems concerning the creative personality, the creative process and product, applied creativity, methods of idea generation, and problem-solving. Other key terms include: creative economy.