To remain competitive in the market, companies need innovative and, above all, successful products. A well-functioning product management is the driving force behind generating profitable products from market and customer requirements. Successful companies require professional product management that understands what the market demands today and in the future, what performance data is required, how much certain features should cost, and how to differentiate from the competition. This book places a strong emphasis on practical relevance. It describes the self-understanding of product management, its practice, methods, and tools. You will gain an overview of the success rules of professional product management. Concrete tips, checklists, and examples will help you implement what you've learned immediately in practice. Content: Why professional product management is always important.