The design of the sales area is a crucial success factor in both retail and service businesses. In this book, the authors reveal many secrets on how you can increase both sales and customer satisfaction in your store through measures of store design and visual merchandising. Among other things, you will learn: 1. How to ensure that customers find exactly the products you want to sell them. 2. What you can do to enhance the store's navigability. 3. How to influence purchasing behavior through design factors such as flooring, ceiling, and mirrors. 4. How to present products in the most attention-grabbing and profitable way. 5. How to engage your customers' emotions through colors, scents, light, and music. 6. How to create memorable experiences that will delight your customers.