Fallstudien zur Digitalen Transformation
German, Christian Gardener, Christian Henry, 2017More than 10 pieces in stock at supplier
Product details
This book illustrates the effects of digital transformation through case studies. Current practical cases from various industries and companies demonstrate what digitalization means for managers and employees, as well as how it affects us all as citizens. The case studies address different levels of consideration and dimensions of companies: starting from the industry level, through the perspective of strategic corporate management on the company and its business model(s) and transformation measures, to individual functional areas such as marketing, sales, human resources, and supply chain management. A particular focus is placed on the digital transformation of business models. The case studies can be used in teaching and training seminars – at the bachelor's and master's level, as well as in MBA courses.
topic | Economy & Law |
Subtopic | Management and leadership |
Language | German |
Author | Christian Gardener, Christian Henry |
Year | 2017 |
Number of pages | 191 |
Book cover | Paperback |
Item number | 7570614 |
Publisher | Springer |
Category | Reference books |
Release date | 24.11.2017 |
topic | Economy & Law |
Subtopic | Management and leadership |
Language | German |
Author | Christian Gardener, Christian Henry |
Year | 2017 |
Number of pages | 191 |
Book cover | Paperback |
CO₂ emissions | 0,35 kg |
Climate contribution | EUR 0,12 |
Product Safety |
30-day right of return if unopened
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