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Fallstudien zur Digitalen Transformation

German, Christian Gardener, Christian Henry, 2017
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Product details

This book illustrates the effects of digital transformation through case studies. Current practical cases from various industries and companies demonstrate what digitalization means for managers and employees, as well as how it affects us all as citizens. The case studies address different levels of consideration and dimensions of companies: starting from the industry level, through the perspective of strategic corporate management on the company and its business model(s) and transformation measures, to individual functional areas such as marketing, sales, human resources, and supply chain management. A particular focus is placed on the digital transformation of business models. The case studies can be used in teaching and training seminars – at the bachelor's and master's level, as well as in MBA courses.

Key specifications

topic
Economy & Law
Subtopic
Management and leadership
Language
German
Author
Christian GardenerChristian Henry
Year
2017
Number of pages
191
Book cover
Paperback

General information

Item number
7570614
Publisher
Springer
Category
Reference books
Release date
24.11.2017

Book properties

topic
Economy & Law
Subtopic
Management and leadership
Language
German
Author
Christian GardenerChristian Henry
Year
2017
Number of pages
191
Book cover
Paperback

Voluntary climate contribution

CO₂ emissions
0,35 kg
Climate contribution
EUR 0,12

Legal Notice

Product Safety

14-day cancellation right
30-day right of return if unopened
24 Months statutory warranty
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