Is dedicated to design topics from the basic level to the second specialized level. Covers the five classic subject areas of form, color, lettering, geometry, and stylistics. The new edition includes new content on topics such as sustainability (e.g., ecological dyes) and digitalization. Learning objectives introduce each main chapter. Clear and understandable presentation based on up-to-date images, with numerous drawings, sketches, and practical application examples. Contains approximately 150 summarizing tasks and complex customer orders for practice and consolidation. Includes a glossary with over 550 terms.