The rise of Adidas began with the victorious athletic shoes for the 1936 Olympics, broke through with legendary soccer cleats for the "Miracle of Bern," and today it is regarded as the second-largest sportswear manufacturer in the world. For around 40 years, Adidas has been producing the official soccer balls for all championships. At the 2010 World Cup, the company outfitted 12 national soccer teams, including Germany, France, and Spain. Additionally, Adidas has signed international soccer stars Ballack, Beckham, Kaká, and Messi as brand ambassadors. Since acquiring Reebok, the company also produces the jerseys for the world-famous U.S. basketball league. With nearly 40,000 employees, the company generates annual revenues of around 10 billion euros. This book provides an overview of the history of the global corporation Adidas.