More than a hundred years ago, the Bohemian glass cutter Daniel Swarovski moved to the Tyrolean Alps to harness the water power of the local mountain rivers to drive his grinding machines. Under the management of his great-grandson Gernot, Swarovski crystals became world-famous and the brand became worth billions. His son Markus now faces the challenge of navigating the prominent traditional company, which employs over 5,000 people, through globalization - steering clear of the Asian low-cost competition. This book provides an overview of the famous Swarovski company.