This companion book to the Telekolleg Multimedia Psychology offers in an understandable manner in-depth information on the individual television programs. It covers both foundational knowledge and the application areas of psychology, ranging from human perceptual performance to market, consumer, and advertising psychology. A clear structure, the definition of learning objectives, and encouragement to engage in critical thinking facilitate knowledge acquisition. Each chapter concludes with exercises that serve to test and reinforce what has been learned. In this way, the companion book not only becomes a reliable partner in the Telekolleg Psychology but can also be used as an independent entry point into the fascinating field of psychology.