There are many innovations. However, only a few of them succeed. This raises the question of why! What distinguishes these successful innovations from the many others that, at best, disappear after a brief period of popularity? Are they really just better? No, at least not always, say the authors Goffin, Herstatt, and Mitchell. A key factor that determines success or failure is good innovation management. This book illustrates the theories and approaches available, when they can be applied, and what effective innovation management should look like, using nearly 60 successful examples.