Sometimes, being good enough is not enough. Yet, many people set exactly this goal. Tim Grover, however, says: Truly uncompromising people – the Cleaners – are predators with dark sides who refuse to want to be "good." And whether you know it or not, you have a dark side. Embrace it – it could be your greatest gift. For over two decades, Tim Grover has been helping top athletes in the U.S. push their performance boundaries and dominate their opponents both mentally and physically. In this book, he shares insights that only a handful of clients usually receive. One of his key principles: Stop thinking about your goals – instead, take action. And don’t just be good enough, be relentless. To achieve this, you must confront the forces that lie dormant within you and use them to your advantage. Learn from the man who has taken Michael Jordan, Kobe Bryant, and Dwyane Wade to world-class levels. He lays bare the essential character traits of successful people in sports and business in a direct and unflinching manner, deriving 13 fundamental principles from them. Those who follow this guidance will become unstoppable.