Simon Sinek's latest video on 'The Millennial Question' went viral and reached over 180 million views. Find Your Why is the sequel to Start with Why, the worldwide bestseller and the subject of the third most popular TED Talk of all time. With Start With Why, Simon Sinek inspired a movement to create a world where the vast majority of us feel safe at work and can go home fulfilled in the evening. Now, Sinek, along with two of his colleagues, Peter Docker and David Mead, has created a guide for the most important step any organization can take: finding its Why. This easy-to-understand guide begins with the search for your personal Why and then expands to help your colleagues find your organization's Why. With detailed instructions for each step of the process, the book also addresses common concerns, such as: What if my Why sounds like my competitor's? Can you have more than one Why?.