Companies need fitness. The environment for businesses has changed at an increasing pace in recent years. Key causes include the turbulence and dynamics in the markets brought about by globalization, the exhaustion of innovation potentials in information and communication technology, and the shift in values within the workplace and society. The gap between demanding market requirements and the capabilities to meet them makes the future viability of the majority of SMEs and family businesses appear limited. Niche existence and favorable product life cycle phases only ensure survival in the short to medium term. Small and medium-sized enterprises (SMEs) account for 99.7% of businesses in Germany. 84% of all German companies are family-owned businesses. The most significant advantage is the commitment of the leadership.