The textbook "Florist 1" offers a comprehensive introduction to the fundamentals of floral craftsmanship and business management. It is aimed at learners in the field of floristry and imparts essential knowledge about plants, their care, and the design of floral arrangements. The content is clearly structured and includes both theoretical and practical aspects that are important for training in this profession. Numerous illustrations and concise key points facilitate learning and promote the application of what has been learned in practice. The book is written in German and is suitable for both classroom use and self-study. The updated edition ensures that the information is current and meets the latest requirements of the profession.