Thomas Kottmann and Kurt Smit present practical guidelines in this essential work on how to establish and sustainably maintain a culture of cooperation. The authors outline the scientific foundations and derive the necessary leadership style and a method for measuring cooperative behavior. In modern companies, especially in light of digitalization, intrinsically motivated and creative employees are essential. These qualities flourish in a culture of cooperation, which has been shown to be significantly more productive compared to a culture of competition, while simultaneously promoting employee satisfaction, health, and intrinsic motivation.