Organic and handmade are good, while industry and mass production are bad - this is how we view agriculture. While vegetarians, animal rights activists, and organic customers demand quality of life for farm animals, awareness of nature, and a departure from discount store mentality, farmers counter with accusations of unrealistic romanticism. Jan Grossarth advocates for shaping the inevitable food industry in a meaningful way with new ideas. He writes about genetically modified corn, pig farming, ethical eating, slaughterhouse workers, and self-sufficiency, as well as urban gardeners and eco-terrorists, and why emotions run high on these topics. Anyone who cares about what is on their plate must read this book.