Communication techniques alone are as valuable as a light bulb without electricity. Only those who awaken the charisma within themselves will shine. The more self-confidence, credibility, and personal presence you possess, the greater your influence will be in conversations, negotiations, and presentations. Winfried Prost demonstrates how to build a charismatic authority and successfully achieve goals. This is a radical, clearly structured book that encourages leadership. It includes many true examples. Leading with authority and charisma paves the way to excellence in leadership and passion in success: - The purpose and necessity of leadership. The desire to be led - 25 attitudes for charismatic authority - The seven levels of the person - The seven levels of communication - Leading on seven levels: imparting meaning, motivation, and rules of the game.