Jonas Ridderstråle and Kjell A. Nordström are the pop stars among management thinkers. They sharply analyze the consequences of globalization, the challenges facing companies, society, and the individual. They are neither disciples of limitless growth nor doomsday prophets. Their credo: Business as usual is boring. But where it is boring, good people do not want to work, and customers do not want to buy. Companies are only successful if their employees can and are allowed to think differently. The original and extraordinary are in demand: products that promise individuality. Companies that stand out from the crowd. Lateral thinkers searching for creative solutions. Funky Business Forever is excellently researched, cheekily and intelligently written, and brimming with provocative ideas – the business manifesto of the 21st century.